Products: what you actually make and deliver

What Products holds

Products is the catalogue of everything you make or deliver: the goods, services, or combination of both that a customer actually receives. It holds the scope of each one, what is planned next, and how the range has evolved over time.

In a Business Unit, Products is deliberately separated from Offers and Pricing. The product is the thing itself, what it does and what it includes. The offer is how that thing is packaged and sold, the bundling, the terms, the price. Keeping them apart means a change to how you sell something never gets confused with a change to what that something is.

What lives in it

• Product and service catalogue everything you deliver
• Specs and scope what each includes
• Roadmap what is coming next
• Versions and changes what shifted and when
• Built vs planned what exists today

Why it matters

Most owners carry the product catalogue in their head, and it drifts. A feature gets promised in a sales call and never makes the roadmap. A version ships and nobody updates what the spec says it includes. Ask two people on the team what the product actually covers and you get two different answers.

When Products has a home, what you build stops depending on who you ask. Scope stays a single source of truth, the roadmap stays visible, and everyone can tell the difference between what is built and what is still planned.

If your team cannot agree on what the product includes, you do not have a product problem, you have a memory problem.

The what here, the how on demand

This page maps the what: what Products is and what it holds. The how, the playbooks, frameworks and step-by-step moves, is not something you read and file. It streams into your AI on demand from your Brain's library, applied to your catalogue, your roadmap and your numbers. You get the answer when you need it, in context, with its sources.